Getting Started into Commercial Photography
What differentiates commercial photography from other forms of photography is that this type makes use of well-taken photos for commercial purposes that will be useful for advertisements, sales pitches, brochures, product placements, and merchandising. If you love photography and you are confident that your years of experience and recognition on your works can bring you into the next level of challenge, which is breaking into the field of commercial photography, you have to understand the basic concepts of learning a wide variety of subjects in this kind of business, which is from laws on copyright to viable marketing strategies.
Because professional photographers create their own art form and expression, they need to protect their creations from being copied and, thus, it is important that they register their works as intellectual properties, prior to publication, with the US Copyright Office. By registering one’s works, the copyright office presents a public record of each photographer’s ownership of the photo material. Another aspect into copyrighting is that when a commercial photographer owns the copyright to his works, he can allow others to use his photo materials, for him to earn an income, through the act of licensing, which is a written agreement with terms and conditions stipulated in it.
Since commercial photography is a business, it is equally important to have insurance to protect your properties from fire, cameras and related tools can be lost, stolen or destroyed, or human models may get hurt during an undertaking and recover the financial losses through the insurance coverage. When it comes to choosing the right insurance coverage, get one that suits your needs, like comprehensive general ability coverage for bodily injury and property damage, owned and rented equipment coverage, computer and mobile device coverage, portfolio coverage, business content coverage, and more.
Accosting for what a commercial photographer should demand for his job and works as what is known as the “cost of doing business,” the American Society of Media Photographers (ASMP) has readily provided this formula: non-reimbursable expenses + desired salary = the total overhead cost divided by the number of billable days = the total cost of doing business. Making marketing efforts is an important aspect in any business venture and this applies, too, to commercial photography, and efforts should be strategically concentrated into communications with the clients at all times, consistently, like using emails, phone calls, or using social media, and advertising your business through your own websites, using the value of SEO to put your business in the much-searched rank.