Why You Should Consider Using Promotional Pens for Your Business
Advertising a company or business with pens is a popular form of marketing and the resulting pens known as promotional pens. It is a popular marketing tool and has been around for decades. One widely known benefit for pens is that they can be used daily. Your brand is before peoples faces everytime they see the pens and this is beneficial for you. If you are considering promotional pens as your marketing tool, the benefits below will convince you that it is the best option for you.
When compared to other forms of advertising,promotional pens are more cost effective. Manufacturing cost is the only cost you will have to contend with when using promotional pens, distributing them is free and you can take them to your targeted audience. The effectiveness of this promotional tool gives you value for your money.
Pens are less likely to be discarded unless they are faulty. Since they are functional, they are less likely to go to the disposal bin like business cards and brochures. Since they are not easily thrown, they keep promoting you for a longer time.
It is said that a pen can be used by seven different people during its life cycle. If this theory is anything to go by, then you are assured that your brand will get exposure. You get a wider reach with promotional pens since they promote your business to an audience you had not targeted.
Pens can last for several months. No necessary additional investment is required during the life of a pen thus they are an effective marketing tool.
Another reason why promotional pens are beneficial because they can be custom made. Pens differ in color shapes and sizes. Regardless of the pen you settle on, you can choose pen color and fit your bran on it. Custom making pens will associate a specific color and logo with your brand. Everyone likes writing with unique pens and a uniquely branded pen is something that will be a writing tool for a while.
Pens can go a step further and promote a value that is dear to you. Since you have some space on the pen, you can uniquely use it to express values that people can resonate with. You can connect with audiences by sharing values that are dear to you using promotional business.
Finally and most importantly, promotional pens can invoke a spirit of brand loyalty. Most people like receiving gifts. Giving your loyal clients free branded gifts makes them more loyal to you and more inclined to promote you to their friends and family. You get so much more out of promotional pens than just marketing.